Components of your application - III - Essays

Many applicants have complained over the years that they find writing the essays among the most cumbersome part of the MBA app - something they approach with trepidation as an unavoidableburden. But my clear view is that essays should rather be seen as an opportunity to be utilized to its maximum. Let me illustrate with a story.

Early in my career, I worked at a large multi-division, multi-location company. I was in-charge of one of its profit centers. There was a strong internal audit setup wherein auditors periodically reviewed the operations of each profit center, and raised queries about its deficiencies, mistakes and wrong-doings. These had to be replied to by the profit center head. In the end, the auditor's notes, his queries and the division head's responses, altogether made up the audit report.

All of us operations managers abhorred this exercise because it could potentially highlight our mistakes, that too in front of the most senior Directors in the company. The audit report was the one and only report about individual profit centers that it made its way all the way up through the company hierarchy - such was its importance.

But this attitude changed one day, when a senior gave a bunch of us youngsters a completely new perspective. He pointed out that since the audit report was read by all the senior people, who could ultimately make a difference to our careers, we should see them as our direct line of communication to them. He pointed out that no other report we made, including our monthly or annual profit reports, reached them intact. Rather they got aggregated at the location level, or the product division level, and in those aggregate reports, a single individual's performance never stood out. Even our performance appraisals were not always read individually by people at this rarefied level of the company to which the audit reports reached intact.

From then on, we looked forward to the audits and while replying to the audit queries, ensured that all our important achievements, intitiatives and contributions made it into those reports. And as you might rightly anticipate, a few months later a senior director, when he visited our branch, called me separately and I found he actually remembered my key achievements from the last audit report, and in fact appreciated them in front of my local seniors.

The lesson with the MBA application essays is exactly the same.

The application form, resume, etc. force you into a certain format which firstly limits what you can write in them and is also quite similar across candidates. On the other hand are your essays which form the only part of your application which you get to write fully on your own. This is where you can tell your story in your own words, in your own style, and in such a way that you can paint your own picture of yourself for the AdComm. This is where you can truly make a case for why you deserve to be admitted. Your resume gets them interested. Your essays have them convinced.

So go ahead and appraoch your essay writing with the a sense of anticipation, like when creating a work of Art :) Grab the opportunity to speak directly to the AdComm through the essays. A good way to start I found, is to imagine yourself sitting across the table from the AdComm members and get your story down on paper in the same way that you would tell it to them orally. Then of course you condense it because understand that when the AdComm members are taking the trouble to hear you out individually, you too must show respect for their time.

Which is why when writing your essays, always remember - Clear, Concise, Compelling and Authentic.
 

Components of your application - II

Continuing from my post on July 16th, 2013 on Components of your application - Extra Curriculars section.

So what can you do to bring out your positive qualities via the extra-curricular activities section of your resume? Well consider this. Many ECAs are practised as team activities, like games and sports, organization of events, and so on. So did you do something to show leadership qualities during some of these activities? Were you a team player? Did you motivate a team member or a group of them in a difficult situation? Did you achieve something simply by persevering when others had given up hope? All these, and many other experiences you might have had during your ECAs bring out important positive qualities. But is any of them conveyed by a bland "Member - College Music Club"? If you can write some actual achievement , or if the achivement was recognized by any authority or external evaluator, it suddenly begins to look more positive and authentic.

Moreover, we know that some people claim things in the ECA section which might be half truths or even outright fictitious. Which is another reason to write "Won third position in annual Inter-college open debate at St. Stephens college, New Delhi in 2008", rather than just "Member college debating team - won several prizes." And finally, keep it short. Even though you need to bring out your contribution clearly rather than just mentioning the activity you were part of, avoid launching off into lengthy stories. Remember - clear, concise, compelling AND authentic.

Your GMAT score is not important!

Well, I should amend that I guess because your GMAT score is definitely important, very important. But it is certainly not the be all and end all of a business school application. I am sometimes asked by applicants "I scored XYZ in GMAT. What schools can I apply to?"

It is this applicant with such a mindset that I want to address this post, to say that while your score is important, you must not let it weigh you down if you scored a tad less than you expected. Understand that it is just one of the several factors that the AdComm will evaluate and if you take good care with the other elements of the app like your essays, the application form, your resume and the recos, you can offset a below par GMAT score.

Also, while most aspirants look at the mean or median GMAT scores published by a school, one should also look at the range. So while the median GMAT score in Stanford class of 2014 is around 730, the lower end of the range is around 550. And since most schools display the GMAT score range of the middle 80% of the class only, the actual lowest score to make it to Stanford might be even lower than 550.

But this does not mean that one need not put in the hard work to maximize his or her GMAT score. Remember that each and every element of the full application package must be as strong as we can make it, while retaining full authenticity, because the competition is fierce. The things to remember are:

• One below par element of your application package (like the GMAT score) is not enough reason to give up hope.
• The more profitable view is to evaluate the overall strength of your own application and take that as one of the inputs, along with other inputs like your career goals etc., to choose the correct schools to apply to.

Components of your application - I

 

We would like to take up different parts of your MBA application, in a series of posts on this page, with some suggestions on how one can handle them to their advantage.

 

Let's start today with the Extra Curriculars Activities section.

 

This is one of the most neglected sections of many a resume and MBA applications, whereas it has the potential to become amongst the most important ones. Typically students populate this section with one liners like "Member - school football team", or "Helped organize the college tech fest XYZ", or "Interested in reading Science Fiction" or "Learning to play the violin for the last 4 years", etc. None of these is a bad entry in the sense that it adds some diversity to your profile, something most AdComms would like. And if you have multiple such entries in the extra-curriculars activities section of your resume, it might even be considered good as it gives you a multi-faceted, well rounded personality.

 

But what about "Is it good enough?" Or even, "Could it be better?" Or "Could it actually be good enough to make up for a weakness in some other part of my resume?" The answer to the latter 2 questions - a resounding "YES, it can".

 

To be continued...

Harvard Business School lobs a googly this year

Harvard Business School has lobbed a solid googly this year by asking for just one essay in the MBA App and that too an open ended one - without a specified word length. So how many stories should one write here? What should be the length of the essay? The essay topic is "You are applying to HBS, we can see your resume,school transcripts, extra curricular activities, awards, post MBA career goals, test scores and what your recommenders have to say about you. What else would you like us to know as we consider your candidacy?"

Well, according to us, from the wording of the essay topic it is clear that the AdComm wants to see something other than all the hard facts already presented in the application form, your resume and recos. A good strategy could be to bring out some of your soft skills which otherwise don't come out in your GPA or GMAT score. Use some events from your past - from your work-ex or your college days, even your family life or a vacation you took - which bring out such skills. Take care however that what you write must be clear, concise, compelling and authentic. And while it may be compelling to go into lengthy storytelling, remember that Quality always scores over Quantity in such cases. Try to keep it to within 600-750 words, though this would be very case dependant and could vary significantly. This could be one long story or several short ones but the story style must be brief. Also do not reach or claim more than what you actually did or you will lose authenticity. And finally, howsoever great it reads to you, be sure to get it reviewed by some outsider, someone who can give you an unbiased critique, and ask them if your essay conveys to them, what you started out to convey.